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What We Do
Upcoming Course: AI for PR & Communications Professionals
This in-depth 6-week program builds essential skills for adopting an AI-first mindset and offers live training on the latest tools (deep research, thinking models, and many more).
FALL COHORT ANNOUNCED! The next cohort arrives fall 2025, beginning on Sept. 9.
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Get your brand in front of media executives and decision-makers, senior journalists and editors, and leading PR and communications professionals. Our newsletter, podcast, and live events provide multiple opportunities to connect with our highly influential audience of over 12,000 subscribers.
The Media Copilot Newsletter
Join 12,000 subscribers for news and insights about how AI is changing media.
Our Latest Podcasts and Interviews
AI Search Apocalypse? Or Opportunity? by The Media Copilot on May 23, 2025 at 3:30 pm- AI Search Impact: Is SEO Really Dead?by The Media Copilot on May 20, 2025 at 8:54 pm
New Episode of The Media Copilot with host Pete Pachal and guest Chris Andrew, CEO of Scrunch AIby The Media Copilot on May 20, 2025 at 6:50 pm- The new SEO: Chris Andrew on mastering AI searchby The Media Copilot on May 16, 2025 at 9:09 pm
- AI Disruption: How Google Search is Changing!by The Media Copilot on May 12, 2025 at 7:24 pm
Tailored AI Training
We build customized plans for AI training and strategy specific to your team. Whether you’re a small newsroom or a large agency, we’ll build a tailored plan that upskills your people and upgrades your workflows.
Don’t Just Take Our Word for It
Kaila P.
23. August, 2024.
I thought the class (AI Quick Start) was a very good balance between verbal education paired with hands on learning with the real life examples.
Read more Alasdair W.
26. July, 2024.
A brilliant session from a real AI content expert, tailored to our publication.
Mason M.
15. July, 2024.
I feel that I have a much better grasp of the tools at my disposal and it's all thanks to the Media Copilot class with Pete!
Jackson W.
9. July, 2024.
If you work in PR, media. or simply for a company that tries to behave like a media organization via content marketing, you absolutely MUST subscribe to the The Media Copilot Substack.
Read more Jennifer B.
28. June, 2024.
I loved how practical the training was. I especially liked learning about the nuances involved in crafting prompts and drafting rules.
Zack C.
27. June, 2024.
It was engaging and informative and offered lot of practical advice and takeaways that we can use right away to improve how our team uses AI tools and platforms.
Read more Jillian P.
27. June, 2024.
Pete did a great job at explaining this pretty complex topic. Lots of information discussed, but Pete was engaging and helped make the presentation relevant to our work!
Laura L.
13. June, 2024.
This session provided clear explanations and many practical tips for information professionals wanting to understand the ever-changing world of generative AI.
Read more Jaeme L.
18. May, 2024.
Thanks for an informative session!
Keith O.
17. May, 2024.
Thank you for covering all the topics I asked for in your calibration survey! This session was very valuable to me.
Meredith K.
16. April, 2024.
I recommend signing up for The Media Copilot, giving Pete a follow on his channels as well as taking the course. I've already built two documents using their guidance and am excited to continue exploring AI's capability across the media industry.
Read more Borjana S.
26. January, 2024.
This was an absolutely amazing session. I think it may be the best training call we've ever done as a company. I feel like we are far ahead of where we were prior to training. So grateful for the thought the presenters put into this!
Allison A.
25. January, 2024.
Loved the session. The content was incredibly useful and I learned some new things that I can't wait to apply to my work. Thanks for taking the time to cater the session so much to our specific agency needs, also.
Read more 
