Learn How to Use AI In:
Journalism

We Upskill Your Creative Team and Upgrade Your Content
So Your Organization Is AI-Ready

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What We Do

Teach

We provide live instruction on how to use AI tools for journalists, communicators,
and PR pros.

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The Media Copilot is the only newsletter covering AI in media.
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We can introduce chat for your website, creating new ways to engage audiences with AI.

Consult

Our experts will create custom plans to better leverage AI tools in your organization.

Upcoming Class: AI Quick Start for Journalists and Media

On Wednesday, May 14, The Media Copilot is offering a 100% live class aimed at giving journalists foundational skills and use cases for integrating AI in their work. We’ve reduced the price to $29 for ONE TIME ONLY.

LIVE CLASS: AI Quick Start for Journalists and Media

May 14, 2025, 1 p.m. ET

AI Training for PR and Communications Professionals

This in-depth 6-week program builds essential skills for adopting an AI-first mindset and offers live training on AI-powered workflows specific to PR and comms.

FALL COHORT ANNOUNCED! The next cohort arrives fall 2025, beginning on Sept. 9.
Spots are limited — register NOW

AI FOR PR & COMMUNICATIONS PROFESSIONALS: 6-week course begins Sept. 9, 2025

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Get your brand in front of media executives and decision-makers, senior journalists and editors, and leading PR and communications professionals. Our newsletter, podcast, and live events provide multiple opportunities to connect with our highly influential audience of over 12,000 subscribers.

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The Media Copilot Newsletter

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Do media chatbots work? by Pete Pachal

As more publishers embrace AI chat, the Texas Tribune’s real-world trials offer a roadmap—and a few caution signs.

Read on Substack

Inside Reuters’ AI playbook: Why Jane Barrett says journalism can’t afford to sit this one out by Pete Pachal

AI is rewriting the rules of content, but who’s writing the rules for AI in newsrooms?

Read on Substack

Google’s AI endgame by Pete Pachal

The antitrust trial exposes how Google wants to become the default assistant on phones. If it works, it could be devastating.

Read on Substack

Our Latest Podcasts and Interviews

The Media Copilot

AI Search Apocalypse? Or Opportunity?
by The Media Copilot on May 23, 2025 at 3:30 pm
AI Search Impact: Is SEO Really Dead?
by The Media Copilot on May 20, 2025 at 8:54 pm
New Episode of The Media Copilot with host Pete Pachal and guest Chris Andrew, CEO of Scrunch AI
by The Media Copilot on May 20, 2025 at 6:50 pm
The new SEO: Chris Andrew on mastering AI search
by The Media Copilot on May 16, 2025 at 9:09 pm
AI Disruption: How Google Search is Changing!
by The Media Copilot on May 12, 2025 at 7:24 pm

Tailored AI Training

We build customized plans for AI training and strategy specific to your team. Whether you’re a small newsroom or a large agency, we’ll build a tailored plan that upskills your people and upgrades your workflows.

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Don’t Just Take Our Word for It

Kaila P.

23. August, 2024.

I thought the class (AI Quick Start) was a very good balance between verbal education paired with hands on learning with the real life examples.

Alasdair W.

26. July, 2024.

A brilliant session from a real AI content expert, tailored to our publication.

Mason M.

15. July, 2024.

I feel that I have a much better grasp of the tools at my disposal and it's all thanks to the Media Copilot class with Pete!

Jackson W.

9. July, 2024.

If you work in PR, media. or simply for a company that tries to behave like a media organization via content marketing, you absolutely MUST subscribe to the The Media Copilot Substack.

Jennifer B.

28. June, 2024.

I loved how practical the training was. I especially liked learning about the nuances involved in crafting prompts and drafting rules.

Zack C.

27. June, 2024.

It was engaging and informative and offered lot of practical advice and takeaways that we can use right away to improve how our team uses AI tools and platforms.

Jillian P.

27. June, 2024.

Pete did a great job at explaining this pretty complex topic. Lots of information discussed, but Pete was engaging and helped make the presentation relevant to our work!

Laura L.

13. June, 2024.

This session provided clear explanations and many practical tips for information professionals wanting to understand the ever-changing world of generative AI.

Jaeme L.

18. May, 2024.

Thanks for an informative session!

Keith O.

17. May, 2024.

Thank you for covering all the topics I asked for in your calibration survey! This session was very valuable to me.

Meredith K.

16. April, 2024.

I recommend signing up for The Media Copilot, giving Pete a follow on his channels as well as taking the course. I've already built two documents using their guidance and am excited to continue exploring AI's capability across the media industry.

Borjana S.

26. January, 2024.

This was an absolutely amazing session. I think it may be the best training call we've ever done as a company. I feel like we are far ahead of where we were prior to training. So grateful for the thought the presenters put into this!

Allison A.

25. January, 2024.

Loved the session. The content was incredibly useful and I learned some new things that I can't wait to apply to my work. Thanks for taking the time to cater the session so much to our specific agency needs, also.

The Media Copilot – AI Training and Consulting for Journalists, PR and Communications

Learn How to Use AI In:
Journalism

We Upskill Your Creative Team and Upgrade Your Content
So Your Organization Is AI-Ready

What We Do

Upcoming Class: AI Quick Start for Journalists and Media

AI Training for PR and Communications Professionals

Partner with Us

The Media Copilot Newsletter

Join 12,000 subscribers for news and insights about how AI is changing media.

Our Latest Podcasts and Interviews

The Media Copilot

Tailored AI Training

Don’t Just Take Our Word for It

Let’s Talk

Learn How to Use AI In:Journalism

We Upskill Your Creative Team and Upgrade Your ContentSo Your Organization Is AI-Ready

What We Do

Upcoming Class: AI Quick Start for Journalists and Media

AI Training for PR and Communications Professionals

Partner with Us

The Media Copilot Newsletter

Join 12,000 subscribers for news and insights about how AI is changing media.

Our Latest Podcasts and Interviews

The Media Copilot

Tailored AI Training

Don’t Just Take Our Word for It

Let’s Talk

Learn How to Use AI In:
Journalism

We Upskill Your Creative Team and Upgrade Your Content
So Your Organization Is AI-Ready